Word
summary on Intercultural business communication and its implications for us as
business people:
At
first when establishing a business, location, location, location, is the most
important word. However, after is established
and has ramified as a global franchise, communication becomes the most
important word, in order to keep it running with success in all the areas of
it. Now, communication methods have
evolved in the past two decades and businesses do not depend on phone, regular
mail (snail mail) and fax only. Now,
businesses use technology to deliver not only informative mails but also
training materials and manuals to strategic directive. Video trainings, conference calls, webinars
are tools to communicate important information, but if there is not an
appropriate follow up with calls to get feedback and answer questions from the
participants in large companies, the essence of the transmitted message can be
lost. We live in an “immediate
feedback world”. Many people feel blameworthy
if they have not answered the last e-mail received 30 minutes ago. Franchises managers in U.S. have to keep a
healthy communication contact. To keep
healthy communication levels: (1) the individuals have to have a clear
definition of their role at their level and (2) frequent communication. In global franchises communication becomes a
challenge because of (1) different time zones and (2) different languages. Technology helps with e-mails and intranets,
but a dedicated effort from the franchise company to the franchise partners
overseas is crucial to keep in touch.
One size doesn’t fit all; each business has to find out its specific and
effective way to communicate with its franchise or business partners to
establish and keep the needed touch that is basic for successful running. In short, communication is a key in personal
live, in business and also in politics and should be neglected.
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