Compare and contrast RCL company's US and international home pages for presentation and content

Compare and contrast RCL company's US and international home pages for presentation and content

Similitude on both websites:

·         Both Royal Caribbean International and Royal Caribbean International U.K. websites offer the choice of booking to any of part of the world where there is a port of departure.  Both websites have live chat option from 8:30 am to 9:00pm. 

·         Both websites are missing at the bottom of the page any connection with a web designer or technician in charge

·         Both have similar copyright statement, terms and conditions, & legal information

·         Both websites connects the customer to locate a travel agent

·         Both websites offer a good description of the range of ships of the company

·         Both websites are displayed in English language

·         Both websites have the special offers information in an attractive way to the customer

·         Both have colorful pictures as part of the media to beautify the site and attract customers

·         Both websites have a top ribbon menu and each tab has a drop down menu of options as well

·         Both websites are designed for attracting the attention of the customer

Websites differentiate each other on:

·         Royal Caribbean International website update: 2011

·         Royal Caribbean International U.K. website update: 2012

·         Royal Caribbean International website has more options in tabs on top ribbon (Plan a cruise, Deals and gifts, before you board, All about cruising, Customer support, Crown and anchor society)

·         Royal Caribbean International U.K. website’s top ribbon has only four tabs (Why cruise, Our ships, Destinations, and Find and book a cruise)

·         Royal Caribbean International website has a wide variety of more pictures and also pictures of advertising that move as a marquee.  More media technology was used when webpage designing was performed

·         Royal Caribbean International website has an option at the bottom of the Home page about the departures with a world’s atlas: Destination/Departure ports.  Each departure/port has a link that takes the customer with description and pictures even to the places of interest on taking a trip to the area. 

·         Royal Caribbean International website at the down bottom of the page under tab “Our Company” has a link to Environment. This link takes the customer to a page where the company states their efforts and commitment to operate in a friendly way to the environment. This is a very good that this information is available to the customers before they decide to reserve a traveling ticket in a cruise

http://www.royalcaribbean.com/home.do
http://www.royalcaribbean.co.uk/